EVENT DESIGN: PETA
THANKSVEGAN 2025
ThanksVegan is PETA’s annual celebration of compassion—a joyful, animal-friendly twist on Thanksgiving that honors kindness instead of carving. Each year, PETA invites a group of compassionate influencers and creators to join them for a day that shows how gratitude and good food can go hand in hand with empathy. It’s a chance to connect with rescued animals, enjoy a delicious vegan feast, and celebrate all the ways we can give thanks while letting every being live.
Key Roles: Led creative direction and visual identity, developing the full style guide and designing event collateral including invitations, leaflets for gift bags and mailers, as well as custom photo booth film strips.
The style: warm, rustic, and nostalgic with a cozy, handmade feel. it blends hand-drawn elements with natural textures (woven baskets, linen, kraft paper) with muted yet rich autumnal tones.
EVENT DESIGN: PETA
RAT PROM 2025
PETA’s Rat-Themed Prom, “Under the Trash”, is a playful spin on the classic prom theme “Under the Stars.” The goal is to challenge negative stereotypes about rats; the event celebrates their intelligence, social nature, their individuality, and importance. Set against an 80s prom backdrop with creative rat-inspired decor, the evening features music, interactive photo ops, vegan treats, and quirky activities like a Rat Prom King and Queen reveal. Targeting NYC influencers, celebrities, and new audiences, the prom aims to spark social media buzz, foster empathy for rats, and build lasting connections.
Key Roles: Led creative direction and visual identity, developing the full style guide and designing event collateral including invitations and custom photo booth film strips.
“Rats are curious, clever, social individuals just trying to make the best of the environment we’ve created,” says PETA Director of Outreach Ashley Byrne. “With PETA’s ‘Rat Prom,’ we’re encouraging everyone to take a chill pill and show rats some compassion—and maybe even a little admiration.”
